Working smarter by repurposing blogs can mean working less. If you can regularly produce a high-quality blog post, it can yield content for multiple platforms.

Finding longtail keywords and implementing them into a full-fledged longtail keyword strategy is the ticket to success in your SEO game as a small business.

If you don’t have a blog on your website, adding one can tap a whole new online audience. Don’t sleep on this opportunity!

It’s been said that copy persuades and content informs. That line can get blurry, but let’s take a peek at how folks usually break this down…

Cluster blogging is an approach to building a blog around specific ‘pillar’ topics. By creating a linking system that supports each cluster, you end up with a stable, interwoven set of blogs. These ‘clusters’ can become an all-inclusive educational stop on your prospect’s client journey.

Most of us have become disenchanted with anyone trying to pull the wool over our eyes by portraying all that picture-perfect beauty as 'normal.'

We want real.

Here are 4 ideas to weave authenticity into your marketing strategy.